“People buy people,” “People buy from people they like, know and trust.” In the words of Nick Nanton, a leading expert of personal branding and a top thought leader in the world.
“How people speak to other people makes a big difference as to whether people like, know and trust each other”. In the words of Sandra McKnight, renowned international expert in the speaking voice.
Today’s social culture has changed whom we admire, what we buy and how we make decisions about purchasing.