schedule consultation now

Voice Power Studios Blog

In an article on, "Warren was asked "What habits did you cultivate in your 20s and 30s that you see as the foundation of success?"

Buffett responded "You've got to be able to communicate in life and it's enormously important. If you can't communicate and talk to other people and get across your ideas, you're giving up your potential."

During their free voice analysis consultation, many of my executive clients have echoed Warren’s words. Yesterday Rob head of marketing for a popular tech company said, “I need to be a better speaker and convey my thoughts more effectively in order to take my career to the next level. How can you help me.”

Rob is not alone. There are many executives, CEO’s, managers, technology professionals, business owners, entrepreneurs, marketers, and salespeople struggling to convey their message clearly and succinctly in order to convince their customers, clients or patients of the virtues of their product or service.

A charismatic voice is a powerful communication asset! Are you using yours to its fullest?

Researchers from the University of California, Los Angeles confirmed what Sandra McKnight has been saying for 25 years. “You can train your voice to sound charismatic” and engage your customers, clients and patients more easily, powerfully and successfully.

It is very rewarding to hear VPS clients say over and over again how training to consistently speak with confidence, clarity and charisma has meaningfully changed both their professional and personal lives.

Scientists Analyze Public

Leaders’ Voices to Discover the Basis for Charisma
PUBLISHED ONLINE In the Wall Street Journal
- Original Blog

120114lunchvioce 500Researchers are discovering how charismatic leaders manipulate their vocal qualities to rouse people to action. WSJ's Robert Lee Hotz and Tanya Rivero discuss.
Photo: Getty
By ROBERT LEE HOTZ Dec. 1, 2014 5:16 p.m. ET

Scientists are tuning in on the power of the spoken word, seeking the secrets of charisma. By analyzing the harmonics of pitch, frequency and timbre, researchers at University of California, Los Angeles are discovering how charismatic public speakers use their voices to dominate, rouse and influence a large audience. They are finding that successful politicians in various countries, including Italy, France and Brazil, all share key vocal qualities that strongly affect how people respond to them, independent of the meaning of the words they say or the ideas they express.

How much confidence, energy, and enthusiasm does your voice radiate when you speak about your ideas, services or products? Your vocal sound is what people react to first and then they listen to what you’re saying. Experts say that in a telephone conversation, 80% of your persuasiveness comes from your speaking voice and 20% from what you say. Most people don’t realize that the sound of their voice is an important and determining factor as to whether someone buys.

Unleash the magic in your voice. John, a young 30 year old scientist, was holding his voice back on purpose and sounding flat and monotone, because as he said, that is how all the other scientists speak. However, he continued, now that I am advancing in my career and doing a lot of presentations at science conferences I realize that this way of speaking is not helping me reach my goal of being an excellent communicator.

John, you are not alone, I have clients, from both the engineering and the IT fields who speak the same fast talking, monotonous way. However, what sets you apart is that you have a rich baritone voice when you use your breath to support it and when you stop trailing off at the end of your thoughts.

If you want to sell with your voice you need to use it purposefully to engage the listener. A low pitched rich resonant baritone voice makes both men and women feel comfortable and reaches them on a gut level. The accomplished actor, James Earl Jones, who plaid Darth Vader in the movie Star Wars, is a perfect example of this phenomenon.

Are you like most speakers who only think about what you are saying to a client?

Do you know it only takes 7 seconds or less for your client, boss, or patient to react to the sound of your voice and to decide whether to listen or believe in what you are saying?

In today’s hyped and highly marketed world, speakers who sound Authentic get the ATTENTION. It is only common sense that it is these speakers who will have the competitive edge in building more profitable business relationships, selling more product and closing more deals.

Most of us want to communicate successfully and engage our customers, clients and patients more easily and successfully. “How wonderful it would be to consistently speak with confidence, clarity and charisma”.

I am dedicated to helping you sound confident, powerful and persuasive! After 25 years of teaching, I know that a powerful and engaging voice is the secret to being an outstanding communicator.

Is Your Speaking Voice lacking in one or more of the following Voice Skills?

1. Do you speak too fast or too slow? Yes/ No

2. Is your pronunciation clear and easily understood? Yes/No

3. Do you have a heavy accent that makes it difficult for others to understand you? Yes/No

4. Do you speak too loud or too soft and timidly? Yes/No

5. Do you speak in a boring monotone with no excitement and vitality? Yes/No

6. Do you use many filler words? Like, so and Uh-huh. Yes/No

7. Are you earning the respect and trust of your business colleagues and the public by communicating effectively? Yes/No

Rate yourself on each of the skills above—with 1 being non-existent and 10 being outstanding. Next, Sign up for a free Voice Consultation with Sandra by calling 1-877-783-2455 or going to

Kick off the Fall Right: Speak with Power and Confidence!

PS. Voice Power Studios Case Study: Manish, a brilliant executive of a leading financial services company, decided to start his own business. One month into it he realized that being an entrepreneur required him to be on 24/7; motivating and inspiring his team and acquiring financial backing, investors and clients. He actually said my voice gets tired and lacks energy and enthusiasm after a couple of hours of talking. In addition he talked fast with a foreign accent.

Never before did he realize how important his speech was. “I wish I had taken your course when I was 21 years old. I feel sure it would have benefited me in my career. I would have moved up the corporate ladder much quicker by sounding this confident, persuasive and self-assured. I also can’t believe how simple it is to achieve. That there is a step by step process supported by a series of exercises that gives permanent results.

Manish knew he sounded monotone and boring, however, now he was taking steps to change it by learning to breathe correctly, and project his voice. He also became an expert at emphasizing the most meaningful words in his sentences by changing pitch and volume. Doing this brought out his natural expressiveness and made him a much more dynamic speaker.

His team felt inspired and motivated by his engaging, honest and warm tone of voice. His investors and clients trusted in his credibility and expertise. Having command of his speech and his communication gave him the confidence to not only concentrate on what he was saying and how he was saying it, but also to be with the “moment to moment” reactions of his audience. In those moments you have the power to persuade and you have the audience in the palm of your hand!”

Sign up for a free 20 minute Voice Consultation with Sandra by calling 1-877-783-2455 or going to