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Voice Power Studios Blog

I’ve written about this before, and it’s my bread and butter and the clients I’ve been working with my entire professional life: how to speak like a CEO. Even if you are one already or have been for years. This blog still applies. And when I say speak I do not mean talk, or act, or give off the impression of being one. I mean speak. Of course, one’s voice—how one speaks and talks to others—involves more than only the voice. So this blog will touch on other aspects of how to communicate like a CEO—aspects that involve acting and talking and giving off the impression of being a CEO. But I am really focusing in—trying to get you, the reader, the aspiring CEO, or the CEO who’s been a CEO for some time now—to learn how to speak like a Chief Executive.

My best piece of advice: practice. Practice by yourself. Practice with a friend. Make one or two or even three podcasts that you can listen to afterward.


That’s the best first thing you can do: a dress rehearsal. Listen to it. Take notes on what you’re hearing—in your voice, in your rhythm, the way you ask a question, the way you listen to whoever it is you’re interviewing, other sounds, the quality of the recording itself, your tone, your mood, your presence. These are all elements of a podcast that you’ll want to work through before you actually post your first podcast.


I myself have done about a dozen podcasts now—The Celebrate Happiness Roadshow Podcast with Sandra M —and even for me, a voice coach who’s been training other people for over 40 years on how to be a better speaker, a better listener, a better communicator, I have learned a great deal.

Project! Project! Project! Come across vividly, make a memorable impression, and gain that ever-elusive competitive edge over all the other speakers in the room. Projecting gives your voice power and keeps your message ringing in the ears of your listener. When you were young, parents, teachers, coaches probably bombarded you with that word constantly: “project.” Don’t be such a wallflower. Put yourself out there. Make yourself heard.

The problem is, nobody really tells you how to do it. And most people mistakenly confuse “project” with “Shout!” “Be louder!” So it forever remains a mystery—and an unused tool for communicating well, especially speaking well and getting your message across to others.

It’s a shame because projecting is what makes people sit up and listen. Have you ever said something important in a business meeting and no one pays attention, and then five minutes later the person four chairs away says the same thing and gets all the credit? Why? You got it: he or she projects themselves loud(ly) and clear(ly).

Is Jeff Bezos truly as sad as he sounds? Is Meta aka Facebook COO Sheryl Sandberg really that fearful when she speaks in public? And does House speaker Nancy Pelosi always sound frightened?

In a recent study conducted by Nadiia Mykhalevych and Preply, the language learning company, that seems to be the conclusion. Using Vokaturi, an AI emotion recognition tool that detects the level of emotions in the human voice, Mykhalevych and her team analyzed the public speeches of well-known business leaders, entrepreneurs, and politicians from Great Britain, the U.S., and around the world. And what they found was illuminating.

Anger, for instance, seems to be the dominant emotion expressed by business leaders (at 55%). Neutral finished a distant second, at 24%, and only 15% of business leaders spoke with any discernible amount of happiness.

Years ago, I attended a lecture by Bruce Lipton, celebrated cell biologist, a warm human being, the forerunner in the Science of Epigenetics, and author of the 2005 book The Biology of Belief. He began by stating that 95% of our behavior is controlled by subconscious programs acquired before the age of six and that neuroscience has established that the conscious mind is in charge only about 5% of the time. 

This means that subconscious programs such as walking, eating, speaking, etc. function outside the conscious mind and therefore often make our everyday decisions without us even noticing. (It’s part of his rather radical yet intuitively appealing idea that beliefs control human biology rather than DNA and inheritance.) These subconscious programs, he says, originate from our parents, family, and community and often are limiting and many times disempowering.

Or as Brianna Wiest pointed out in Forbes several years ago, your subconscious is “presenting you with repeated thoughts and impulses that mimic and mirror that which you’ve done in the past. And that “just as your brain is built to regulate your physical self . . . [it’s also there to] regulate your mental self.”