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How much confidence, energy, and enthusiasm does your voice radiate when you speak about your ideas, services or products? Your vocal sound is what people react to first and then they listen to what you’re saying. Experts say that in a telephone conversation, 80% of your persuasiveness comes from your speaking voice and 20% from what you say. Most people don’t realize that the sound of their voice is an important and determining factor as to whether someone buys.
Unleash the magic in your voice. John, a young 30 year old scientist, was holding his voice back on purpose and sounding flat and monotone, because as he said, that is how all the other scientists speak. However, he continued, now that I am advancing in my career and doing a lot of presentations at science conferences I realize that this way of speaking is not helping me reach my goal of being an excellent communicator.
