How to Use your Voice to Sell Successfully On-Line, part 3
Entrepreneurs and small businesses are the life blood of our economy and many businesses promote and sell their services and products on- line; webinars, free telephone seminars, client conference calls, videos, and re-packaged webinars. Your prospective buyers hear you and often don’t see you. The voice your client wants to hear is a voice that sounds confident, engaging, articulate, enthusiastic, motivating, inspiring. A voice that feels relaxed, at ease.
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Entrepreneurs and small businesses are the life blood of our economy and many businesses promote and sell their services and products on- line; webinars, free telephone seminars, client conference calls, videos, and re-packaged webinars. Your prospective buyers hear you and often don’t see you. The voice your client wants to hear is a voice that sounds confident, engaging, articulate, enthusiastic, motivating, inspiring. A voice that feels relaxed, at ease.
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How you can use your voice to sell your ideas. In the film, “Iron Lady”, Meryl Streep, who just won the academy award for playing the lead role of Margaret Thatcher, the former prime minister of the UK, dramatically demonstrated how Mrs. Thatcher changed her voice and changed her entire public image. Mrs. Thatcher’s decision was pivotal to being elected. Why?
Mrs. Thatcher’s political associates made it perfectly clear to her that her voice was too high pitched, and had a bit of a warble and that her voice would make it difficult for her to win over all the male candidates in her first major election. She was the only woman running and was surrounded by male candidates who would hear her as lacking credibility and authority and use it against her. Also the voters would be affected by the quality of Mrs. Thatcher’s voice.
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Consciously using your voice to sell your ideas, products and services will give you a competitive edge in the market place. Why? Because most sales people have no awareness of how they sound and that the sound of their voice is holding them back.
Many sales people, especially telephone salespeople, speak to fast, because they are working the numbers strategy which is if they speak to X number of customers per hour they are bound to close some of them. Of course this requires speaking fast and making a snap judgment as to whether the customer has the money and/or the interest in buying.
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Voice Power Studios asked the following question to the social networks, “Would you tell someone who is required to speak in public in a business environment that they have a voice that is hard to understand.” Out of the many responses we received, I would like to share two which, I feel, reflect a communication trend that has been developing for some time.
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