schedule consultation now

 

Sandra is a great voice coach, speech coach and accent reduction coach. I look at my executive speaking in an entirely new way and the results have been very rewarding. She opened my eye to my potential to connect with people through energy, personal emotion and voice.
-Barry Ridgway, VP of Sales and Marketing Latin America, Microsoft

Voice Power Studios Blog

Lead, Motivate & Influence with our informative, enlightening & leading edge executive voice and speech Blog.

Our Awesome Clients

These are some of the clients Voice Power Studios has helped over the past 30 years.

As the famous American song says, "Make someone happy and you will be happy too!" Happiness is conveyed in the sound of your speaking voice and it is amazing how quickly that sound affects someone else. Your happy sound can give the momentary gift of hope and it is a powerful way to communicate confidence and inspire others to be confident.

It was previously written that neuroscientists have established that 95% of our behavior is subconscious and habitual and that 5% of our behavior is consciously determined. The good news is that we can use that 5% to change our subconscious programming and the sound of your voice is a powerful tool for effecting that reprogramming both in ourselves and in others.

For the past several years many have been in very challenging economic times and it is very easy to fall into the "victim response" and to sound flat, frustrated, depressed and even angry without consciously realizing it.

I believe that none of us survive alone and that together we can create a world that supports all life including the earth itself. I also feel that if we believe we can create the world we want, we need to start sounding like it.

We can begin by consistently sounding energetic, confident, caring, and persuasive when speak. For me this is the sound of hope, the sound that moves another person to feel better about them self. "Yes we can" needs to sound consistently powerful, caring, and confident.

I realize that we can't all sound like professional speakers; however, projection and speech melody are two voice skills that will help you to sound more confident, positive, and persuasive in everyday conversation.

  1. Projection is the ability to throw your voice into the ear of the listener. The amount of projection and the degree of loudness in your voice depends on how far away your listener is. Even if you are talking on the phone with a relatively quiet voice you still need to project. When you project you are sending the signal to the listener that he/she needs to open and pay attention.

  2. Try this exercise, put your index finger and thumb together and make the OK sign. Pretend that the "O" that is formed by your fingers is the opening of a megaphone, like the Dallas cheerleaders use. Now put the "O" or the opening of your megaphone up to your mouth and speak into it. You will find that you will take a big breath and use the breath to throw your sound and words into your imaginary megaphone. This is called projecting a well-supported and focused sound. Now combine projection with speech melody.

  3. Speech melody is the ability to change pitch either higher or lower in order to emphasize the words you feel are important and to create a melody to your speaking voice that is pleasant, engaging, inspiring and motivating.

  4. A simple phrase we say all the time "Hello! How are you?" Try going from a low pitch to a high pitch in the word "hello" to more easily engage your listener. Then start on a low pitch for the word "how" and a little higher for the word "are" and a little higher for the word "you". The reason you are going from a low pitch to a high pitch throughout the 3 word sentence is because you are asking a question and inviting a response. One always goes up in pitch at the end of sentence that asks a question.

At a lecture by Bruce Lipton, PhD, celebrated cell biologist, a warm human being, the forerunner in the Science of Epigenetics and the author of the Biology of Belief, he began by stating that 95% of our behavior is controlled by subconscious programs acquired before the age of six and that neuroscience has established that the conscious mind is in charge only about 5% of the time.

The subconscious programs such as walking, eating, speaking, etc. function outside the conscious mind and therefore they are making our everyday decisions without us even noticing. These subconscious programs originate from our parents, family, and community and often are limiting and many times disempowering. The good news is that the subconscious programs can be rewritten by the conscious mind putting you back in control.

Many business professionals say that they don't like the sound of their voice. They want to change their voice and change the way people feel about them. In fact, a college student recently wrote that he has "a soft spoken voice and others think of him as weak and unassertive."

When people want to change their voice, it says to me that their conscious mind has decided to reprogram their subconscious speaking behavior. They have decided to take control of their subconscious by asking it to become aware of the speaking skills needed to speak easily and clearly and confidently. Given a new awareness and the time to practice the speaking skills, the subconscious is perfectly willing to get on board. You can reprogram your speaking pattern and habits permanently.

Another example is a male whose voice tone is very easily affected by his mood of feeling totally overwhelmed on a daily basis, he stated that it is very difficult, almost impossible, for him to sound continually engaging when dealing with co-workers and clients. I told him that his belief that the content of his message was more important kept him from placing much value on being engaging. I suggested he should start by using voice inflection and modulation in his daily speech, making him sound more engaging even though inside he may be feeling overwhelmed and stressed out.

The speaking skills of inflection and modulation were the tipping point for him to change his long-standing speaking pattern and the associated disempowering belief that it wasn't really necessary for him to connect with the person to whom he was speaking. He started to realize that connecting with people by using his voice inflection and modulation made both his professional and personal relationships more meaningful, enjoyable and productive.

We all need to get serious about taking hold of our subconscious programs. The programs that no longer serve us and were given to us before we could consciously chose for ourselves.

 

Featured in
The New Mexican Home Page
April 10, 1994 — Business of Santa Fe Section — Page 14

Voice coach says you are what you sound like

Helps people to 'get
what they want'

 



 

By RUTH LOPEZ
The New Mexican


"It is not of so much consequence what you say, as how you say it."

 

                          — Alexander Smith
                        Essayist (1830-1867)

                      ⊕   ⊕   ⊕

   Sandra McKnight knows how the power of voice can change your life.
   The Santa Fe voice coach left her native Pittsburgh after college to become an actress in New York. After her first off-Broadway audition the director told her that he felt she had talent but if she didn't "lose the nasal" she would only play "hillbillies."
   Like most people, McKnight didn't know what she sounded like. The kindly, but direct, director told the stunned actress to go to Juilliard. So she did. For two years McKnight studied privately with a voice coach there.
   The short story: She lost the nasal, moved to Los Angeles, played commercials and soaps.
   Eight years ago — finding fewer and fewer roles for women — McKnight began to consider career alternatives. On the advice of an industry photographer, she started a voice class for actors and discovered she was good at it.
   More classes followed and eventually she got a contract to train telemarketeers. That was her first foray into the business world — and not her last. More business accounts followed, a few that brought her to New Mexico.
   Two years ago she moved to Santa Fe.
   Now McKnight runs a business — Voice Power — out of a small

Sandra McKnight Voice Coach
office on Galisteo. Her goal, she says, is empowerment. "I want people to get what they want out of life. When I was nasal no one paid attention."
   McKnight believes business professionals can be more successful by training their voices to project confidence, self-assurance and credibility. Just looking at her client list you can see many businesses agree with her. Since arriving in Santa Fe, McKnight has worked with First National Bank of Santa Fe, Santa Fe Properties, New Mexico Association of Counties, Packards and the state's Taxation and Revenue Department, to name a few.
   McKnight discovered that she wasn't just teaching voice, she was teaching communication skills.
   When it comes to success in sales, 55 percent is determined by posture, 35 percent is voice and 10 percent words, McKnight said. And we all know the adage, "It's not what you say — it's how you say it."
   "There are a lot of negative voice patterns, that turn someone on or off," McKnight said, ticking off a list of them — mumblers, talking at people, monotone. "I ask salespeople if they would buy from one of these people." And the answer is always no.
   The idea, McKnight said, is to have a personal relationship with everyone. To some, this might
seem like training in phoniness. But to McKnight, it is a way that people can learn not to get in their own way. "The voice is the megaphone of the soul," she said. "The way you sound at any given time is who people think you are. If you mumble you can be seen as insecure, passive, maybe even manipulative."
   McKnight credits much of her approach in teaching voice to her show business background. For example, "When Lena Horne turns on that voice she grabs a hold of your ears. Energy makes your voice alive and when you have a voice that's alive you turn other people on."
   "I use my acting skills to help people change attitude."
   McKnight maintains a busy schedule. She has a radio show on KSFR (90.7) Your Voice is Power; in addition to private coaching lessons she teaches a course at the Santa Fe Community College, Change Your Voice, Change Your Life. And she hasn't given up acting. McKnight is currently at work developing a one-woman show.
   But she has found tremendous satisfaction in helping people. "If you have control of your voice you have control over what you project out into life. You have choices, therefore you get more of what you want," said McKnight.
   "The body and the voice never lie. You really know who people are if you listen and if you watch."

Featured in

Santa Fe Business

June 3, 1996 Page 13

 

Sandra McKnight has a lesson
for business people: You
are what you sound like

 

By Gussie Fauntleroy


 

   Sandra McKnight once spent 20 minutes trying to convince 10 men and women at a Denver telephone company to say hello when they answered the telephone.
   They didn't want to do it. It took too much time, they said. They were computer technicians, more comfortable with a keyboard than with talking to people, and their employer had hired McKnight to help expand their communications skills. Which meant, among other things, offering a cordial greeting when they answered the phone.
   What they were used to saying instead was one word — the name of their department — as quickly as possible, in a monotone and sometimes in a mumble. "I wanted them to say, 'Hello, this is Sandy in systems. How may I help you?' " McKnight said, her own voice animated and strong as she spoke over herbal iced tea in a downtown coffeehouse. She finally got the Denver employees to agree to change their phone greeting, she said, but only after she passed on a warning from their boss: Do it or else.
   Underprojecting and speaking in a monotone are two of the most common voice problems McKnight encounters when she works with corporate clients who have hired her to help increase their company's effectiveness by changing how employees project themselves through voice, body language and presentation.
   As a voice/communications consultant and actress, McKnight believes strongly in the positive power of projecting the right image — both in person and on the phone — and she sees voice as a very important part of that image. Through her company, Voice Power Studios, she offers training to individuals, small groups and businesses in developing presentation and communications skills and taking control of non-verbal messages conveyed through body language, tone of voice, breathing patterns and facial gestures.
   She also leads seminars in what she calls creative expression, aimed at developing creativity, spontaneity and charisma, and teaches voice-related courses at Santa Fe Community College and the University of New Mexico.
   McKnight is fond of saying that the way you sound at (any given time is who people think you are, no matter what may be going on inside you. She learned that lesson first-hand a number of years ago when her own voice underwent a dramatic transformation, and she's seen it happen with other people many times since then.    After growing up in Pittsburgh, McKnight went to New York as a young woman to break into theater but instead found herself breaking down in tears when a director cut her off in mid-audition and bellowed that she had to get rid of that voice. He meant the voice's gratingly whiny, tight,

Voice Coach Sandra McKnight
Photo by Alan C. Taylor  
Sandra McKnight, right, says of her communication skills workshops like this one: "I'm in  
the business of helping people articulate their own drama."  

nasal sound, which until that moment she hadn't even been aware of.
   McKnight took his advice and spent two years in voice training at the Juilliard School, learning things like proper diction, enunciation, breathing, rhythm, phrasing and projection — and replacing her nasal voice with a rich, authoritative-sounding one.


'I started sounding resonate, articulated and authoritative, and people started treating me that way.'

                          — Sandra McKnight



   She went on to enjoy an acting and singing career in theater, television and commercials. But the most dramatic difference she experienced was in how other people related to her.
   "I started sounding resonate, articulated and authoritative, and people started treating me that way," she said. "Even when I felt like a whiny little girl inside,

 

Speech Coach Sandra McKnight

Photo by Alan C. Taylor
Sandra McKnight: "You create things through
your body, your voice, the choices you
make — as an actor in your own life."

they were treating me like I knew what I was doing in life."
   After a number of years in acting, McKnight decided to switch tracks about 10 years ago rather than continue fighting the competition for parts. She began offering voice consultation to individuals and corporate clients, and her business grew from there. She moved from

Southern California to Santa Fe about four years ago.
   When she first started giving voice/communication training, most of those who came to her were women. Many were shy and needed help learning to project themselves and to feel empowered. Now, McKnight said, many of her clients are in positions of corporate power and want to learn to make better use of their positions.
   Particularly in business, a voice that conveys confidence, authority, persuasiveness and trustworthiness is an important asset. And these qualities are helpful not only for corporate leaders but for those in customer service, telemarketing and other aspects of business as well.
   In many cases. McKnight uses elements of theater in her training, but she doesn't always call it that. In order not to scare people off, especially when dealing with technologically oriented companies, she sometimes refers to the play-acting, trust-building aspects of her work as "simulation."
   In other contexts, however, she is exuberantly open about being an actor. Aside from doing seminars, teaching and consulting, she helps produce theatrical works and is developing a series of short monologues she hopes some day to present in Northern New Mexico and elsewhere. She calls her monologues — which are based on moments in her life and her experiences in Hollywood — "Oops. That's Life!"
   McKnight is also working on something she calls Dream Theater, which involves manifesting dreams that originate in either the waking or sleeping state.
   "You have a dream, and then you have to create it," she said. "It all gets back to the same thing: You create things through your body, your voice, the choices you make — as an actor in your own life.
   "Because we all live in a drama, we can write our own drama. I'm in the business of helping people articulate their own drama."

 

Featured in
Computer Telephony Logo
February, 1997 Page 208

How To Choose The Voice

Of Your Company


That computer telephony system you have in the office probably has the
"voice" most heard by your customers. That makes it a powerful member
of your company.
     Here are some things to consider when you select the voice for it.

Does the voice project the image of your company? Your company has a personality. A voice can communicate that personality to your customers. The voice representing a bank shouldn't sound the same as that of a cruise line. Trained talents are usually better at projecting personality than somebody you'll find in accounting or the president's wife.
  • Look for a neutral accent. This might depend on your app. If you're only
    fielding calls from a particular region, an accent might not be a problem. For
    national or worldwide apps, it can turn callers off.
  • Pick a voice that sounds professional, clear, friendly and caring. Since
    words are limited, the voice must carry these impressions to the customer.
  • Find somebody who speaks rhythmically. Flowing speech is easier to
    take and understand than choppy speech.
  • Look for inflection. A voice with expression will engage callers. A monotone
    voice will bore them.
  • Select a voice that clearly enunciates all of the consonants and vowels.
    Listen carefully, especially if you're not using a trained voice.
  • Make sure the ends of sentences aren't thrown away. Sometimes a
    sentence will start with great inflection and then taper off. You lose the
    customer with the lost end of the sentence.
  • Avoid nasal, monotone, mumbling, too slow, too fast, harsh, loud, very deep
    or very high voices.
  • Listen to the voices on tape or, better, in a test run in your computer
    telephony system.
    Some voices do not sound the same recorded as they do live.


 

      — Sandra McKnight, president of Voice Power Studios (Santa Fe,
  NM — 505-466-6500); Sandra will be one of the speakers for the CT Expo
  '97 seminar presentation titled "Artistry & Sound Production: Rock Solid
  Success Tips From the Experts" on March 6th, 1997 at 11:30 AM, Track Six.


The Houston Chronicle Home Page
Friday, April 24, 1998 Section D★★

Creativity Public Speaking Article, Houston Chronicle

Can it be taught? What
a negative question

 


 

   By CLIFFORD PUGH
   Houston Chronicle

 


 


   Ketia Francis is walking around with a five of clubs on her forehead, and she doesn't like it.
   The Hogg Middle School teacher feels out of place because she sees that others in the room have a nine or 10 on their foreheads (the highest number available because the face cards have been removed from the deck).
   Francis picks another card and, though she doesn't look at it, she knows it's high by the nicer way the others treat her.
   Seeing that she's a 10, they raise their energy level to match hers. They're suddenly more confident, outgoing and full of life.
   "When you're out in the world, you need to go out as an eight, a nine or a 10," explains communications specialist Sandra McKnight. "If you're going for big gains, you have to go with all you've got."
   Walking around with cards on their foreheads is more than a silly game for Francis and the others. It may be a start on the road to unleashing their creative power.
   McKnight and others at the ninth annual convention of the American Creativity Association, which is taking place at the Westchase Hilton through Saturday, believe everyone has the potential to be creative.
   "It's like any sport. No matter what level of competency you are at, you always get better with instruction and learning techniques," says David Tanner, president of the nonprofit organization dedicated to increasing the importance of creativity in our society.
   There are many different ways to learn to be creative. Tanner, the author of Total Creativity in Business and Industry, favors a technique called "lateral thinking" that tackles a problem in an impractical way to come up with a new idea.


   For example, a seminar for high school students and teachers focused on the idea of "How can we make learning in the classroom more fun?"
   Wishful thinking led one of the students to say, "Let's get rid of the teachers."
   The off-hand comment sparked a spirited discussion that led to a creative way to tackle the problem. The group decided that once a month, a student or team of students would take turns conducting the lesson and the teacher would become part of the student group.
   "Once you get outside your normal pattern of thinking, you go out in new directions," says Tanner.
   McKnight, an actress and communications specialist who teaches seminars around the country on the art and power of creative communication, favors performance techniques such as improvisation and focused concentration taken from the acting world.
   She believes anyone can learn to be creative if they open up and become more willing to take risks.
   "First you have to have a willingness or an interest in being more creative about life," she says. "That means you have to overcome your fears of it."
   In a workshop prior to the start of the convention, McKnight led a group through a series of games such as throwing stuffed animals in syncopated time and mirroring each other's movements to encourage spontaneity, observation and dealing with energy and all the senses.
   The session ended with team improvisations to get the group to begin learning to think quickly on their feet.
   "What we're trying to do is to get you to open up to the process of creativity," she says. "The only way I know to do that is to participate in some kind of creative activity."
   She encourages those who are timid about the creative process to first start with a fun physical activity, such as yoga or dancing lessons.
   "Do the things that are fun for you, so that you open your physical willingness to do things," she says. "This begins to work with the mind, because once you open up physically, you start to open

emotionally and mentally."
   "Then begin to take any kind of risk that allows you to move out of your comfort zone," she says. (She favors taking an improvisation class at a local comedy club as a way to improve creative powers.)
   "Nike is making millions of dollars selling shoes by telling people, 'Just Do It' because most people don't just do it," she says. "People just don't have the energy or the cultural reinforcement to be creative. Our society does not support creativity, originality or risk-taking."
   Dale Clauson, a Houston board member of the American Creativity Association and co-chair of its convention, says it's not surprising that most people are afraid to be creative because the first reaction to any new idea is usually negative.
   He says when you ask a kid, "What do you think of my idea?", most responses are positive. But by age 16, half will respond negatively and half will respond positively.
   By the time that person has reached adulthood, he or she is likely to discourage creative thinking. More than 85 percent of adults will tell you what's wrong with the idea rather than offer any positive feedback.
   So Clauson, who heads a company called Strategic Innovations that helps corporations attack problems with creative thinking, keeps a piece of paper in his wallet with the letters P.I.N., which stand for "positive", "interesting" and "negative."
   When someone presents an idea, he looks at its positive aspects before getting to ways it could be improved.
   "I say something like, 'It's a good idea. I like it.' Then we get to the point of 'Have you thought about doing this?' That addresses the negative in a positive way."
   Clauson also cites research that indicates the average child asks 143 questions a day whereas the average adult asks only six questions a day.
   "Creative people are the ones who keep questioning and are positive about their ideas," he says.

What Our Customers Say

These are some of our clients who have worked with Sandra McKnight and have achieved outstanding results.

Sandra McKnight's coaching and practical exercises made me improve my oral communication, expanding and enpowering my voice. With the techniques I learned, I can better express and communicate my ideas, my passion, in front of a group or person, in business or social meetings, with more clarity and confidence.
Divaldo Suzuki
Immediately after the first class I noticed a dfference in how I controlled my voice and pitch while conducting my meetings. The focused breathing and specifically talking on the exhale was an eye opener. I am looking forward to the next lesson!
Lunwonda
Sr. Product Marketing Manager - AT&T
Sandra has really helped me and others in our organization to get our messages across clearly and effectively to our people.
Keith Reese
Vice President - Intel
Sandra is a fantastic speaking coach that you should line up to have in your corner. I signed up for the executive speaking lessons and she took me through a remarkable journey.
Nagaraj Shyam
Support - Symantec