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Featured in
February, 1997 Page 208 How To Choose The Voice Of Your Company
That computer telephony system you have in the office probably has the
"voice" most heard by your customers. That makes it a powerful member
of your company.
Here are some things to consider when you select the voice for it. Does the voice project the image of your company? Your company has a personality. A voice can communicate that personality to your customers. The voice representing a bank shouldn't sound the same as that of a cruise line. Trained talents are usually better at projecting personality than somebody you'll find in accounting or the president's wife. - Look for a neutral accent. This might depend on your app. If you're only
fielding calls from a particular region, an accent might not be a problem. For
national or worldwide apps, it can turn callers off. - Pick a voice that sounds professional, clear, friendly and caring. Since
words are limited, the voice must carry these impressions to the customer. - Find somebody who speaks rhythmically. Flowing speech is easier to
take and understand than choppy speech. - Look for inflection. A voice with expression will engage callers. A monotone
voice will bore them. - Select a voice that clearly enunciates all of the consonants and vowels.
Listen carefully, especially if you're not using a trained voice. - Make sure the ends of sentences aren't thrown away. Sometimes a
sentence will start with great inflection and then taper off. You lose the
customer with the lost end of the sentence. - Avoid nasal, monotone, mumbling, too slow, too fast, harsh, loud, very deep
or very high voices. - Listen to the voices on tape or, better, in a test run in your computer
telephony system. Some voices do not sound the same recorded as they do live.
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— Sandra McKnight, president of Voice Power Studios (Santa Fe,
NM — 505-466-6500); Sandra will be one of the speakers for the CT Expo
'97 seminar presentation titled "Artistry & Sound Production: Rock Solid
Success Tips From the Experts" on March 6th, 1997 at 11:30 AM, Track Six. |
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Client Testimonials
Untitled Document
"Sandra is absolutely priceless and her energy is contagious. She helped me become a more confident and dynamic speaker”.
Cathy Huang, Citi Corp.
“I wholeheartedly recommend Sandra. She is a wonderful and effective voice and speech coach. She not only knows how to improve the mechanics and pronunciation of speech
but also has great insight into the psychological and emotional factors that affect one’s speech”.
Amer Al-Nahhas, President Spaw Glass Civil Construction, Inc.
"Sandra, thanks a lot for the difference you have made! Sandra trains not only technical pronunciation skills but more importantly the attitude that is essential to projecting a public persona. By speaking more confidently, you become more confident. She does not need to know your language but can equally help you with speaking better in your own language".
MahChu-Louis Wong, BASF, Asia. |
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