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Market your Business with a Radio Show! |
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Written by Administrator
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Friday, 08 January 2010 00:00 |
Congratulations to Richard, one of my clients from a financial firm, for realizing his dream of producing and starring in his own radio talk show, and thereby creating a sphere of influence, which is bringing new clients to his company. It was personally challenging and a great achievement for him.
Challenging from the radio delivery side of his subject matter. He wanted to feel totally comfortable and at ease with his radio audience and at the same time keep the discussion with his weekly guest informative, interesting and engaging.
After listening to his first run at it with a professional recording studio producer, he realized that speaking well on the radio or indeed in any media requires professional voice training. And if you are going to record the interviews and distribute them in the open market your vocal delivery needs to meet the highest professional voice standards.
He needed to make the financial scripts both content compliant and at the same time interesting and engaging. This required using stories, anecdotes, quotes and language that sells ideas.
As he was doing the writing, he learned the voice techniques necessary to sound articulate, confident, and in command. For example:
- How to produce a rich, resonant sound that is supported by breath.
- How to phrase and pace his speech so his sound mesmerizes the listener.
- How to say his words clearly.
- How to find the power words in each sentence.
- How not to trail off at the end of his thoughts.
- How to eliminate all filler words,
- How to sound like an expert and at the same time be conversational.
- How to be expressive by using more inflection.
- How to project into the microphone.
- How to speak at an appropriate rate of speech.
Once those speaking skills were under his control, he could concentrate on drawing his guest into a compelling conversation that ads to the listener’s information base and engenders his/her trust.
Richard’s radio show is a tremendously effective marketing strategy, to give old and new clients the opportunity to tune in and hear him and his guest discuss new and current financial information.
I know Richard thoroughly enjoys his new role in the business media. He has told me that his voice training has benefited him tremendously both professionally and personally.
Are you ready to discover how voice training/coaching can help you with your business communication? Click here, www.voicepowerstudios.com/analysis.html. or call 1-877-783-2455. |
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Last Updated on Tuesday, 09 February 2010 10:01 |
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Client Testimonials
Untitled Document
"Sandra is absolutely priceless and her energy is contagious. She helped me become a more confident and dynamic speaker”.
Cathy Huang, Citi Corp.
“I wholeheartedly recommend Sandra. She is a wonderful and effective voice and speech coach. She not only knows how to improve the mechanics and pronunciation of speech
but also has great insight into the psychological and emotional factors that affect one’s speech”.
Amer Al-Nahhas, President Spaw Glass Civil Construction, Inc.
"Sandra, thanks a lot for the difference you have made! Sandra trains not only technical pronunciation skills but more importantly the attitude that is essential to projecting a public persona. By speaking more confidently, you become more confident. She does not need to know your language but can equally help you with speaking better in your own language".
MahChu-Louis Wong, BASF, Asia. |
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